Most vendors who invest in home staging think they are paying for their property to look beautiful. They are actually paying for something more specific - the removal of reasons buyers use to justify paying less.That reframe changes how the staging decision should be made. The question is not whether the property will look impressive at the… Read More


The standard property investment checklist - median trend, yield, entry price, comparable growth - works well in established markets. Applied unchanged to land-release suburbs, it produces a picture that looks similar but behaves differently. The supply dynamic is not the same, and the investment calculation needs to reflect that.Land-relea… Read More


Most vendors spend more energy negotiating the the agent commission than they spend evaluating whether the agent can actually negotiate on their behalf.That instinct is understandable. Commission is the most visible cost of selling a house. Because it is expressed as a percentage of an unknown sale price, it often becomes the number vendors… Read More


The decision to list a property tends to move faster than the decision about who should manage it - and that imbalance costs sellers more often than most would expect. The appraisal meeting is where many sellers make their decision, and it is also where the least useful information tends to be exchanged. The sellers who end up with … Read More